Option 1 · Inner Circle
Industry’s inner circle.
Prestige and access. A dark, editorial, invitation-only world where the private dinner is the headline.
Option 2 · The Signal
Be heard by 525,000
Influence and audience. A bold, newsroom-sharp case for putting your thinking in front of a trusted readership.
At a glance
Same council. Two ways to tell it.
Both directions sell the same membership to the same people. They differ in what they lead with, how they sound and how they look.
Option 1Inner Circle
Option 2The Signal
- Positioning
- Prestige and access. Industry’s inner circle: the private dinners lead, with the platform and the retreat behind them.
- Influence and audience. Thought leadership first: get your ideas in front of a trusted news readership of 525,000.
- Headline
- Industry’s inner circle.
- Be heard by 525,000.
- Tone
- Quiet, exclusive, editorial. Light type, restraint and space.
- Confident, direct, newsroom-sharp. Heavy type and hard edges.
- Palette
- Typography
- Aspekta Light at large scale, tight tracking. Heavy weight reserved for the logo.
- Aspekta ExtraBold, tightly tracked, high contrast against body copy.
- Logo
- Site. Council
- SiteCouncil with a square full stop
- Signature moment
- A scroll-scrubbed manifesto. “525,000 readers.” turns champagne as it fills in.
- A grid of 525 squares. One idea spreads until every reader is lit, then it holds.
- The room
- An interactive square table: twelve square seats, one per industry role.
- Twelve square seat tiles on black, each held by a different industry leader.
- The badge
- A minimal dark square plate with a gold frame, a diamond and “Founding Member”.
- An orange and ink square plate carrying the SiteCouncil logo.
- Best if
- You want to lead with exclusivity and the room.
- You want to lead with influence, news and audience.